Blog: Research at the Intersection of Social Media and AI

Explore all the ways social media and AI are coming together in this blog by Debra Aho Williamson. Get smart about the consumer usage patterns and social media trends that matter to your business. Then, head to Sonata Insights to learn more about Debra’s research and advisory services.

Here’s How Meta Plans to Make Money from Gen AI
Debra Aho Williamson Debra Aho Williamson

Here’s How Meta Plans to Make Money from Gen AI

Meta's Q1 earnings report is the clearest sign yet that social media and AI are not only intersecting, but creating new revenue opportunities for the social platforms and new ad opportunities for marketers. Here are my key takeaways from the call.

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It’s a Big Week for Meta and TikTok
Debra Aho Williamson Debra Aho Williamson

It’s a Big Week for Meta and TikTok

In the same week META will report quarterly earnings, one of its biggest competitors—TikTok—is facing an existential crisis. Here's what I'm expecting will happen.

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