Marketers, Are Chatbots on Your Social Media Radar?

Written By Debra Aho Williamson

March 22, 2024—Almost as many marketers plan to use chatbots and AI customer support as use social media in the coming years.

This study from Capgemini also found that the metaverse and AR/VR are highly likely to be a part of marketers' customer engagement toolkit in the next few years.

What's interesting is that nearly all of the activations in the study (maybe with the exception of voice search) can easily become part of your social media marketing strategy.

Marketers, stay ahead of the game and start incorporating these tools into your social marketing plan now.

More on AI chatbots here, via eMarketer.

Debra Aho Williamson

Debra Aho Williamson is a dynamic analyst and market influencer known for her ability to spot shifts in consumer behavior that create tectonic changes in marketing strategies. As founder and chief analyst at Sonata Insights, Debra provides research and advisory services to businesses that want to break new ground and lead industry conversations about the transformative impact of AI on marketing and consumer behavior.

https://www.sonatainsights.com/
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