6 New Developments in Consumer-Facing Social AI

April 17, 2024—Watch this space: Social media and AI are intersecting in a lot of new ways, and not just on the adtech side. AI tools and AI-created content are making more inroads into the consumer-facing social media experience too.

Here are six developments to pay attention to right now:

👉🏻 Airchat.

This startup social app uses AI to transform users' voice memos into text posts.

👉🏻 AI chat in your DMs.

Meta is testing letting users chat with its Meta AI via Instagram DMs.

👉🏻 AI chatbots for creators.

Meta is letting some creators test "Creator AI" to interact with fans in an automated way.

👉🏻 AI sellers on TikTok.

TikTok is testing AI-generated creators that could sell and promote products on the app.

👉🏻 AI watermarks on Snapchat.

Image: Snap Inc.

Snapchat is putting a watermark on images created via its AI tools when they're downloaded or exported from the platform.

👉🏻 Scam ads for AI services on Facebook.

Bad actors created fake Facebook pages for AI services like Midjourney and then took out ads that tricked users into downloading malware.